1. Fix the profile first
- Name and bio say what you sell and in which area.
- Contact, WhatsApp and directions buttons are switched on.
- Highlights show prices or menu, location and reviews from real customers.
2. Post what customers want to see
Real products, prices, the people who serve, before-and-after, behind the scenes and answers to common questions. A steady rhythm every week works better than bursts.
3. Make every post easy to act on
End posts with one clear next step: message us, call, or visit. Put the price or the offer in the caption, not only in the image.
4. Reply fast
Most local enquiries are lost by slow replies. Use quick replies on Instagram and WhatsApp, and follow up anyone who asked but did not buy.
5. Use small local ads
Promote your best posts to people within a few kilometres. Start with a small daily budget, aim the ad at messages or calls, and keep only the ads that bring enquiries.
6. Measure enquiries, not likes
Note where each customer heard about you, or use tracked links so each post or ad shows the leads it brought. Then repeat what works.